If you are a small business owner who wants to be found locally, you can choose the area that you want to target through your Google Adwords Pay Per Click. In this way, you will minimize your advertising spend and have targetted advertising only for that particular area.
Also be sure to have a form on your site which captures all your visitors names and contact information.
Search Engine Optimisation (SEO) involves finetuning and constant link building to get to your goal. Each business has a different goal and an SEO needs to use intuitiveness to deliver the best service for his/her customers.
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