Wednesday, August 29, 2007

A Powerful CMS Unleashed

For all the small business owners who claim that building a profitable ecommerce site is out of reach, here is a new book launched "A Powerful CMS Unleashed".

I was just reading an article that had the headline "Six reasons not to try to be an online retailer" and I think it reflects the current market. Not only does a business owner need to know his business in and out, he needs to have some technical knowledge too.

Some of the online retailers whom I provide service for, have a "list of tasks" they want me to do:

Submit my website to search engines every two weeks
Write 2 articles a day (yea, thats right, a day) and submit it to ezines

The most common one, I would laugh if it was not sad - I have a $100 budget, get my site on top of Google in a week.

At the risk of sounding patronising, you need more than that, in terms of time and money to do it the right way.

So how about an offer to get an ecommerce site up and running. One that is search friendly, all for under $100?

With the amount of information available, consumers are looking for more and more way s to get their dollar to go a long way. Yes Sir/Ma'am, I agree SEO firms are not cheap. But how about spending sometime online and doing it yourself? It can't be that hard. Considering the fact that there are millions of web design firms that sprout up everywhere.

So why did an SEO firm take this suicidal step of getting into this already saturated market? Go to ebay, someone is selling a website for under $10.

Lets just say that the headache of putting together a shopping cart, changing the hosting provider because the IP was a virtual one and causes the risk of spam if done by another site sharing the same IP, installation of tracking with analytics on other shopping carts are sometimes near impossible or hard to figure out and it all goes away if you make any changes on the webpage... yadda yadda yadda... I think this is reason enough to just get it done cheap by yourself.

No hassles.

You can change the webpage any number of times.
Add a video
Add an image gallery and upload photos
Add meta tags, change the title of the document
Create a survey for your visitors
Do a poll to see what they are thinking
Display products for sale
Create a sitemap

And the list goes on...

Want to try it out?

Come on! Dont just sit there cribbing about how exorbitant the firms are these days.

Go on, give it a try.

If not anything else, you get your money back.

Did I mention you get 90 days of free technical support while you are creating that dream website?

"A Powerful CMS Unleashed"

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Monday, August 20, 2007

Creating A Search Friendly Website At Fraction Of Cost

A client of mine for whom I was managing his internet marketing was using a CMS package . At first look, it was really impressive. It simplified the inventory control, shopping cart, managing multiple stores, automatic installation and tracking with Google Analytics. All good stuff.

I asked him to edit his content and add some keywords and relevant content on this web page and here's what he told me - it costs $40,000 to create the page... !! I thought I had heard him wrong, mine being a VOIP phone and all that, he repeated it. Yes, it costs $40,000.

Well, I thought, I created my website for under a couple of hundred dollars. So I offered him a package deal where he could get the content written, optimized and all the graphic design and logo done at a fraction of that cost. The CMS I used - Drupal.

Drupal is a wonderful wonderful CMS package. The problem is that it is all over the place. You need to spend time and have the patience to figure out what goes where and personally I feel it is under used.

So we at SeoEcom, created a video tutorial with more than 20 videos that show users how to create a website that is search friendly.

We have also added some free resources that can be downloaded and has features like creating polls, surveys, blogs, sitemaps, webforms, image galleries and plenty more. Its been a month long effort, with us techies going to long lenghts to keep it simple so even my grandmother can understand.

It also comes with automatic updates, modules and information to help keep the owner of the video tutorial upto date at all times.

We are ready to roll out this video tutorial, which is an instant download, in 2 days time. Watch out for this space.

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