SEO war for keyword Andrew Kontra

The other day a close friend of mine was challenged. The interesting thing that caught my attention was that it was SEO related. The challenge was to rank for a keyword "Andrew Kontra" who is an employee at Pacific Brands. Mr. Kontra is going to be getting a lot of publicity thanks to this challenge.

So taking this as an example, how exactly do you make someone famous (in the eyes of search engines)?

Blogs for Andrew Kontra
Links to similar sites

Now wait, if I reveal all, I might spoil the fun! Watch Andrew Kontra's space in the coming months, years.....

And while you are at it, buy Mr. Kontra a coffee!! ;)