SEO for Australian businesses

It has taken the western world by storm. Some years back, all you had to do was create a website and you were assured that your friends and relatives will look at it and be impressed. However, the functionality of having your own website has changed. From exchanging ideas and advice to using it to make money while you sleep. The function of a website has come a long way.
So what exactly is this search engine optimisation? If it were that useful, why aren’t all companies jumping onto the bandwagon?
The truth is, all the big ones already have. Companies are spending millions of dollars so their customers can find them on this gigantic World Wide Web. It is also used by biggies to silence controversies (like the Coca Cola case) by putting in pay per click ads defending their stance.
Coming back to SEO, it is the method where you tweak and fine-tune your website in various, so the search engines find you when they type in a certain word or sentence. For example, you are a business selling hamburgers, you can optimize your web page for the word, hamburgers or more specifically, you can specify what type of hamburgers you specialize. Bottom line, it comes down to the fact, that when a customer wants to buy a hamburger, if he types in stores which sell hamburgers in the search, your store should come up in the search results. Moreover, if you make a sale, say thanks to the SEO who helped you with it.
This is of course, more like a beginners guide to SEO and there is much more to it. It takes days or even months to come up in the first five pages of a search result for a specific word especially if there is lots of competition. It is easier to rank higher in a specific area, locality or country (excluding the USA).
There are a million ways to make money on the internet nowadays and optimising your site brings you closer to your goal.