SEO Tips For The Day

I had a client once who was a CPA. He was not worried about being number one in the search results of Google, Yahoo or MSN. All he wanted was to rank high in his area when someone typed a relevant keyword and his website showed up for that search.

If you are a small business owner who wants to be found locally, you can choose the area that you want to target through your Google Adwords Pay Per Click. In this way, you will minimize your advertising spend and have targetted advertising only for that particular area.

Also be sure to have a form on your site which captures all your visitors names and contact information.

Search Engine Optimisation (SEO) involves finetuning and constant link building to get to your goal. Each business has a different goal and an SEO needs to use intuitiveness to deliver the best service for his/her customers.

Online SEO Tools

There are online tools which you can use to track customers who visit your site. It gives you information of -

Which country they come from?
The screen resolution they use
Which sites do they come from?
IP addresses of visitors
How long do they remain on the site?
What pages do they visit?
If buying, when did they change their mind about buying the product?
How many visitors per day?

With all this information at their fingertips, it revolutionizes the way businesses can influence their customers. They can take advantage of customer behaviours, likes, dislikes, wishlists (if any) and enhance the user experiences in a thousand ways.
An example of an online tool is the Google Analytics. All you need to do is put the code that Google gives you, to each page of your HTML code which is important in the user experience. Then track it by using the maps and graphs that Google provides. It has information suitable to a marketing person, an executive or a webmaster. With the varied level of details, it is easy to select what you want to see, monitor it for some days and then make necessary changes to your site.
This is a powerful way where website owners can get to know their customers better and in the long run increase sales and convert leads by optimizing their site. Search engine optimization for ecommerce sites is a powerful tool that all website owners are beginning to see value in.

SEO for Australian businesses

It has taken the western world by storm. Some years back, all you had to do was create a website and you were assured that your friends and relatives will look at it and be impressed. However, the functionality of having your own website has changed. From exchanging ideas and advice to using it to make money while you sleep. The function of a website has come a long way.
So what exactly is this search engine optimisation? If it were that useful, why aren’t all companies jumping onto the bandwagon?
The truth is, all the big ones already have. Companies are spending millions of dollars so their customers can find them on this gigantic World Wide Web. It is also used by biggies to silence controversies (like the Coca Cola case) by putting in pay per click ads defending their stance.
Coming back to SEO, it is the method where you tweak and fine-tune your website in various, so the search engines find you when they type in a certain word or sentence. For example, you are a business selling hamburgers, you can optimize your web page for the word, hamburgers or more specifically, you can specify what type of hamburgers you specialize. Bottom line, it comes down to the fact, that when a customer wants to buy a hamburger, if he types in stores which sell hamburgers in the search, your store should come up in the search results. Moreover, if you make a sale, say thanks to the SEO who helped you with it.
This is of course, more like a beginners guide to SEO and there is much more to it. It takes days or even months to come up in the first five pages of a search result for a specific word especially if there is lots of competition. It is easier to rank higher in a specific area, locality or country (excluding the USA).
There are a million ways to make money on the internet nowadays and optimising your site brings you closer to your goal.