Advertising and Marketing – The New & Old

Some years back, advertising and marketing were in the form of –

Media

• Television
• Radio

Print

• Newspapers (average cost of a classified AUD1,500)
• Magazines (average cost for half page AUD 15,000)

Outdoor

• Billboards (AUD 50,000 and above depending on the size, fabric etc)
• Ads on trams (especially in Melbourne)

Direct Mail (Mailing lists cost around AUD 14 - 50)

These methods cost a lot of money and a lot of time and effort went into creating them. Big corporations still do all of the above with a combination of some of the below forms of advertising.

New mediums of marketing which are cheaper or even better FREE!

With the advent of the internet, information is available and free. There is freedom to share knowledge and information. You do not have to pay for it. Better still, it allows small businesses to get publicity and traffic by paying very small amounts or nothing. It is no longer possible to
approach anyone with an aggressive sales pitch and hope to convert them. People are becoming blind to blatant forms of marketing and something new always interests them. The below methods are more subtle but the result is more effective.

Some of the newer and popular forms of advertising and marketing are given below:

Viral Marketing

Blogs (Blogger.com, Xanga.com)

Social Bookmarking sites (Digg, delicious)

Social Networking sites (Ecademy, Linkedin, Xing)

Online Press Releases (PRLog.com, PRLeap.com) - I provide services in this field

Article writing – I provide services in this field

Email Newsletter

Other paid forms of online advertising gaining popularity are:

Banners

Websites

Newer Marketing Technologies

Pay Per Click (Google Adwords, Yahoo Search Marketing) – I provide services in this field

Search Engine Optimization (SEO)

Electronic Brochures

Streaming Video

Direct Response questionnaires

HTML presentations

Analytics – I provide services in this field

A combination of all of the above based on the industry you are in and the type of visitors you want to attract, all the methods mixed and matched form a great campaign.