Imagine going to a networking event and meeting a potential client. You dont have a pen and paper and oops! you forgot to get your business card or ran out of them. Is it easier to say a name which relates to some aspect of your business? Or is it easier to say my url is: something-or-the-other.com with a lot of dashes?
Choose a domain name which relates to some aspect of your business and a name which is easy to remember. Over a period of time, you can create a brand around it and it goes a long way in getting a keyword as part of your url name. This helps in ranking higher especially in Google.
An example is my site which has the word "SEO" in it: http://www.seoecom.com.
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