Sunday, May 20, 2007

Importance of online press releases

Press releases are an integral part of most company's (those who can afford it) PR campaign. From an SEO point of view, it is used as an integral part of our link buildig exercise.

Our lives have been made easier by the free online PR sites as it is light on our pockets. For small businesses who want to do some link building, PR is an ideal way to do it.

I-Newswire fell into Google's bad books after a 15-year old (Thomas Vendetta) played a prank by releasing a fake press release to the free site. You can read more here.

It remains to be seen if Google will drop all the free press release sites from their list or this is a one-off case which I hope it is. If not, then Google will be alienating a lot of small businesses or freelancers who cannot really afford to pay the exorbitant charges of the big boys.

An example of a free PR that I used recently - Website Owners Want Their Business To Be Found Online


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